innocently CALD is all about vibes, creativity, and a whole lot of quirk. From our House of Cool tote bags to other zappy accessories, every piece is crafted to stand out, spark a smile, and make you pause for a moment— wonder what the design means or laugh at the cheeky message. Packed with personality, our creations turn everyday items into something a little special. Proudly 100% Straylian designs, we make everything with love, humour, and a playful spirit, giving you a fun way to show off your style and your story.

The Vision Behind the Vibe

At the heart of the brand is Ramnik Singh Walia, a passionate advocate for freedom, equality, and creative expression. Born to a commercial artist mum, creativity flows naturally for him. For Ramnik, designing is therapy — a way to express thoughts, explore ideas, and share stories. Each design is made to make you stop, think, wonder, and enjoy the meaning behind it.